The New Cool – Primark’s New Collection | Coach

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Grey single-breasted jacket, White jeans, White sneakers — (Image credit: Paul Vickery)

Primark Menswear Spring/Summer 2018 Collection

Grey single-breasted jacket, £35. White jeans, £14. White sneakers, £12

Primark’s new spring/summer menswear collection for 2018 is inspired by both the beach and the city. Cool, sleek and contemporary, it’ll bring some urban glamour to your summer holiday – or a little sunshine to the streets. primark.com

California sweatshirt, White shorts, White sneakers — (Image credit: Paul Vickery)

California sweatshirt, £12. White shorts, £14. White sneakers, £12

Black jacket, White polo top, Jeans, White shoes — (Image credit: Paul Vickery)

Black jacket, £25. White polo top, £12. Jeans, £15. White shoes, £12

Short-sleeve shirt, White jeans — (Image credit: Paul Vickery)

Short-sleeve shirt, £9. White jeans, £10

Grey single-breasted jacket, White jeans, White sneakers — (Image credit: Paul Vickery)

Grey single-breasted jacket, £35. White jeans, £14. White sneakers, £12

Grey and white striped short-sleeve shirt, Denim jeans, White sneakers — (Image credit: Paul Vickery)

Grey and white striped short-sleeve shirt, £10. Denim jeans, £20. White sneakers, £12

Short-sleeve shirt, White shorts, White sneakers — (Image credit: Paul Vickery)

Short-sleeve shirt, £9. White shorts, £14. White sneakers, £12

Photography: Paul Vickery. Model: Tiago Reis

Gary Kingsnorth was the fashion editor for Coach as well as Men’s Fitness.