The New Cool – Primark’s New Collection

Primark’s new spring/summer menswear collection for 2018 is inspired by both the beach and the city. Cool, sleek and contemporary, it’ll bring some urban glamour to your summer holiday – or a little sunshine to the streets. primark.com

California sweatshirt, White shorts, White sneakers

(Image credit: Paul Vickery)

California sweatshirt, £12. White shorts, £14. White sneakers, £12

Black jacket, White polo top, Jeans, White shoes

(Image credit: Paul Vickery)

Black jacket, £25. White polo top, £12. Jeans, £15. White shoes, £12

Short-sleeve shirt, White jeans

(Image credit: Paul Vickery)

Short-sleeve shirt, £9. White jeans, £10

Grey single-breasted jacket, White jeans, White sneakers

(Image credit: Paul Vickery)

Grey single-breasted jacket, £35. White jeans, £14. White sneakers, £12

Grey and white striped short-sleeve shirt, Denim jeans, White sneakers

(Image credit: Paul Vickery)

Grey and white striped short-sleeve shirt, £10. Denim jeans, £20. White sneakers, £12

Short-sleeve shirt, White shorts, White sneakers

(Image credit: Paul Vickery)

Short-sleeve shirt, £9. White shorts, £14. White sneakers, £12

Photography: Paul Vickery. Model: Tiago Reis

Former fashion editor

Gary Kingsnorth was the fashion editor for Coach as well as Men’s Fitness.