Suffering with a knee that tweaks out every time you embark on your morning jog? Or that really specific spot in your lower back that turns your cycle to work into a form of self-inflicted torture? Wherever the pain is, giving your niggling sports injuries the professional attention they sorely need often comes criminally low on a man’s ever-increasing list of Things I’ve Got To Get Done Right Now.
But that might be about to change, because getting your busted muscles and aching limbs seen to has become a heck of a lot more convenient.
Situated slap bang in the middle of London, Ron Dorff’s boutique store in the bustling Seven Dials area – already filled with smart, sharp and timeless sportswear inspired by French style and Swedish functionality – has had its basement space transformed into FIX, a haven for sports and remedial massage, bespoke yoga classes and conditioning exercises for men.
FIX will be staffed by highly skilled therapists during the day, flexing their fingers and expertise to sort any sports injuries you’re suffering with, before transforming itself into a space hosting male-only yoga classes in the evening. No longer does a trip to central London mean ending up in a meltdown at the crowds of Dawn Of The Dead shoppers tearing their way to the sale rails of H&M – now, there’s actually a way to leave Zone 1 feeling far better than when you arrived.
Fancy checking it out? Swing by to see what’s in store at 5 Earlham Street, WC2H 9LL, and combine some soothing injury therapy with some serious retail therapy.
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Craft beer drinker, Devonian, fisherman and former content director of Coach online, Chris contributed style coverage and features between 2016 and 2019.