Socks don’t tend to get the love or attention they deserve, unless you’re the type who is dying to express their sartorial elan but is confined by a staid dress code at work. Most of us, it’s fair to say, are satisfied with finding a matching pair that’s hole-free.
But one company who obsess over foot-liners – as no-one calls them – is Stance. It supplies performance socks to major league baseball and basketball players in America, and does a brisk trade in cool socks. Not “cool” socks like you might get your dad, but collaborations with figures like cult hip-hop supervillain MF Doom.
It was really only a matter of time before a brand that clad top athletes’ feet hooked up with a sneaker company – and lo and behold, Stance has collaborated with New Balance on the latter’s popular 247 line, familiar to anyone with a passing interest in footwear.
The All Day All Night 247 sneaker collaboration comes in two different styles, each with matching socks.
The white shoe features a sunrise gradient print on the collar and reflective detailing on the laces, collar strap and heel. The socks also include the reflective detailing and match the sunrise gradient for a seamless colour blend from trainer sneaker to sock. The sleek black sneaker, meanwhile, has a rich purple (mirrored in the socks) ankle sock and a graphic on the outsole.
And thankfully, while sneakerheads may fall over themselves to get their mitts on each design and wear them on special occasions, the 247 is a great trainer for active people, with a mesh upper and lightweight REVlite midsole.
The only problem is, if you wear your new 247s every day, you’re going to need do a wash every night or your socks won’t match. Gah! £124, buy All Day 247 on newbalance.com, buy All Night 247 on newbalance.com
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Gary Kingsnorth was the fashion editor for Coach as well as Men’s Fitness.