Upgrade Your Style In The Saddle With Ron Dorff’s New Collection
We’re drooling over the premium athleisure brand’s collaboration with Martone Cycling Company
It’s hard to look good when you’re breaking a sweat. We can think of only one surefire way to build your fitness and look really stylish at the same time – city cycling. There’s just a lot of smart, fashionable bike gear out there, and now discerning cyclists have even more cool clobber to pick from courtesy of one of our favourite contemporary sports labels. The Paris/Stockholm-based label Ron Dorff has teamed up with the celebrated Martone Cycling Company to release 2017’s hottest cycle gear collection, the VELO/LOVE line.
The collection comprises of a limited-edition bicycle (£1,250) plus a sweatshirt, T-shirt, cap, shorts, socks and sports bag for those who take their in-saddle style seriously. We predict the line will be a big hit with urban cyclists.
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The bike weighs a mere 12kg so you’ll be able to carry it up the stairs to your apartment with (relative) ease. It also comes with puncture-resistant tyres to help you navigate the broken-glass strewn streets, as well as an innovative SRAM two-speed gear system that shifts automatically depending on slope and speed. The frame is jet-black – a nod to the two discreet black-lacquered eyelets that brand all Ron Dorff clothes – and provides the backdrop that the distinctive red chain pops out from. You’ll also find the addition of a front basket that doesn’t, for once, scream “Instagram cliché”.
The clothes in the collection hew to the established Dorff aesthetic, with well-cut basics emblazoned with slogans and/or anagrams (like VELO/LOVE). There’s the rather cool VELO/LOVE T-shirt (£55) and sweatshirt (£105) in grey, black shorts (£105), cycling cap (£29) with “Discipline is not a dirty word” writ large, and R and D logo socks (£15). Complete the look with the Tri-Porter Sports Bag (£325).
The VELO/LOVE collection is available at Ron Dorff’s London store (5 Earlham Street, Covent Garden, WC2), which is also hosting a pop-up showing other styles of bicycles by Martone until the end of August. rondorff.com (opens in new tab)
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Gary Kingsnorth was the fashion editor for Coach as well as Men’s Fitness.