Does The New Bounty Protein Bar Actually Taste Like A Bounty?

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As we discovered when we undertook the task of trying as many protein bars as possible to provide you with a definitive list of the best, the most delicious protein-rich snacks are generally the ones that most closely mimic the taste and texture of real chocolate bars.

With that in mind we welcomed enthusiastically the news that Mars has released a protein-rich version of a Bounty bar. However, there’s always the risk that cramming a load of protein into the coconutty treat could spoil its delicious essence. So we put the new Bounty bars to the taste test.

We won’t lie – it was a bit disappointing. Instead of the coconut explosion you get from a normal Bounty, the flavour’s a bit subdued. And the texture’s chewier. That said, we concede it’s a bit unfair to compare it with a real chocolate bar – especially since the flavour of the Bounty protein version does fare well against other gym-fuelling snacks.

Another big positive is its nutritional content – it’s much healthier than a regular, two-bar Bounty (we’re going to exclude the maniacs who only eat one half of a Bounty).

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Header Cell - Column 0 BountyProtein Bounty

That’s nearly a third fewer calories, less than half the fat and a third of the sugar, never mind the protein content.

The Bounty protein bar also fits well within the nutritional ranges of traditional protein bars. You can get a few more grams of protein with other versions – up to 27g in our top picks, but most clock in around 20g – and while the sugar content is high, it’s not as monstrously high as, say, BodyMe’s 15.1g.

The protein version of the Bounty is only 51g compared to a regular bar’s 57g but because it’s full of protein it will fill you up just as well, if not better. It’s a pretty solid snack all round, if not as immediately satisfying as the real thing.

This is the third chocolate bar that Mars has made a protein version of, following the Mars and Snickers protein bars released last year. A pack of 18 Bounty Protein bars costs £32.99, with 18 Snickers or Mars Protein bars costing £26.95. You can find all of them on

Nick Harris-Fry
Senior writer

Nick Harris-Fry is a journalist who has been covering health and fitness since 2015. Nick is an avid runner, covering 70-110km a week, which gives him ample opportunity to test a wide range of running shoes and running gear. He is also the chief tester for fitness trackers and running watches, treadmills and exercise bikes, and workout headphones.