Hoka Black Friday Deals 2023: What To Buy And Deals To Avoid

Selection of Hoka running shoes arranged in a circle
(Image credit: Nick Harris-Fry / Future)

If you’re looking for a deal on the best Hoka running shoes then Black Friday is the time to shop. The Hoka Black Friday sale is up and running in the UK, and there are big discounts on some of our favorites, including the Hoka Mach 5 and Hoka Speedgoat 5, as well as the Tecton X, which is one of the best carbon plate running shoes for the trails. Retailers have also started slashing the price of the shoes, sometimes bettering Hoka’s deals on popular shoes.

There are also deals on Hoka shoes in the US, though so far we’ve not been blown away by the sales, especially compared to the impressive deals available in the UK. We’ve rounded up the best deals in both the US and UK below, as well as popping in links to retailers so you can check for anything new. If the deal doesn’t impress us, we’ll also give you advice on other shoes you can get in the sales that are better value.

Hoka Black Friday Quick Links

Here’s a round-up of the best offers available from Hoka and third-party retailers.

US Hoka Black Friday Deals: Editor Picks

Hoka Rincon 3: was $125now $99.99 at Hoka
Don’t Buy

Hoka Rincon 3: was $125, now $99.99 at Hoka

Save $25.01 The Rincon 3 is a good all-rounder running shoe for those who prefer a firm ride. It’s lightweight, and OK value at this reduced price, although it’s very often in sales for around $100 so this Black Friday deal doesn’t really stand out. I’d recommend any of these six shoes available for under $100 in the sales as more impressive shoes than the Rincon 3, if you are looking for a new daily trainer this Black Friday. 

Hoka Carbon X3: was $200now $119.99 at Hoka
Don’t Buy

Hoka Carbon X3: was $200, now $119.99 at Hoka

Save $80.01 This looks like a very exciting deal—it’s not often you see carbon plate running shoes available for just $120. However, the Carbon X3 is not a top-tier super-shoe like the Nike Vaporfly, or the Hoka Rocket X2. It’s a good plated training shoe that is worth considering at this price, but in the sales I’d suggest picking up the Adidas Boston 12 for $80 ahead of it. 

UK Hoka Black Friday Deals: Editor Picks

Hoka Mach 5: £139.99now £79.99 at SportsShoes

Hoka Mach 5: was £139.99, now £79.99 at SportsShoes

Save £60 The Mach 5 is one of the best all-rounder running shoes available, and the first shoe I checked the Hoka sale for. It’s reduced by 20% in Hoka’s sale, but when we then checked retailers we found this better deal at SportsShoes. There is only one color reduced to £80, with a few sizes available, but several more versions of the Mach are available for £98 at SportsShoes, which still beats Hoka’s price of £111.99

Hoka Speedgoat 5: was £140now £98 at Pro:Direct

Hoka Speedgoat 5: was £140, now £98 at Pro:Direct

Save £42 The Speedgoat 5 is a great all-terrain trail-running shoe, that’s comfortable for running ultramarathons or plodding around your local park. Hoka has reduced the Speedgoat 5 to £111.99 in its sale, but Pro:Direct’s deal is better and includes a few colors and most sizes at prices from £98-£105 (one color is actually reduced to just £91, but there aren’t many sizes going). 

Hoka Tecton X: £175, now £86.99 at Hoka

Hoka Tecton X: was £175, now £86.99 at Hoka

Save £88.01 Hoka’s own deal on the Tecton X is the best available, with just over 50% knocked off the price of its carbon plated trail-running shoe. The Tecton X2 is now available, but as I said in my review it’s very similar to the original, so this excellent deal on the Tecton X is worth snapping up if you’re in the market for a versatile trail racer for events of any distance.


What is Black Friday?

Black Friday is an annual sales event where retailers offer discounts on a wide range of products. It is held the day after the Thanksgiving holiday in the US.

When is Black Friday 2023?

Black Friday itself is the Friday after Thanksgiving, which is November 24th in 2023. However, deals will be available well before this date.

When is Cyber Monday 2023?

Cyber Monday 2023 is on November 27th, the Monday following Black Friday.

Nick Harris-Fry
Senior writer

Nick Harris-Fry is a journalist who has been covering health and fitness since 2015. Nick is an avid runner, covering 70-110km a week, which gives him ample opportunity to test a wide range of running shoes and running gear. He is also the chief tester for fitness trackers and running watches, treadmills and exercise bikes, and workout headphones.